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Excellence in Ecommerce Logo

Target Edition

 

Minneapolis, Minnesota


56 Brewing
3055 NE Columbia Ave Suite 102
October 4, 2023 | 10:00 AM – 2:30 PM

MEET THE KEYNOTE SPEAKER

James has a 20-plus-year track record driving excellence at Target. His rich experience blossomed from diverse brick-and-mortar roles in merchandising leadership to today where he leads Partner Solutions for Roundel. He is uniquely positioned to deliver an insightful keynote session shedding light on omnichannel commerce at Target.

James Gourde

James Gourde
Senior Director, Partner Solutions

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EVENT SPONSORS

Skai
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The Mars Agency Logo White
Sha A

Sha Atakanov | Boiron

“E2 Live was one of the best ecommerce events I have attended all year! I loved the learning environment and the chance to ask questions to the retailer leadership and ominchannel practitioners from the industry “

Nathan Bazyk

Nathan Bazyk | Advantage

“E2 Live was a blast! It’s one of the few events where you can gain practical knowledge that you can implement right away. Coming from an agency, I was able to invite brand customers who were also able to highly benefit from the show.”

Registration

Please fill out the form to reserve your spot. A unique form submission is required for each attendee. If you are unable to attend for some reason, please send an email to events@analyticindex.com to let us know.

If you have any questions or would like additional information your can reach out to the event organizer.

Tim Stocks
tim@analyticindex.com
(801) 822-9055

*Event is only free for brands and agencies. Solution providers should contact us for pricing or sponsorship opportunities.

*Event is limited to 5 attendees per company unless permission has been granted by show managers.

Registration for this event is now closed! 

Agenda

Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Keynote Session
11:15 – 11:45 | Morning Session

Break
11:45 – 1:00 | Lunch & Networking

Afternoon Session
1:00 – 1:30 | Afternoon Session 1
1:35 – 2:05 | Afternoon Session 2
2:05-2:15 | Close and Networking

Retail Commerce

Keynote Session

Connections: Paving the Way to Omnichannel Success

Creating pathways to success doesn’t happen soloTo build disruptive retail experiences, brands need to establish meaningful relationshipsstarting with retail partnerships that serve as the foundation to creating connections with consumers. Through collaboration, advertisers can build cohesive strategies that make an impact on marketing objectives, drive commerce, and deepen consumer loyalty. 

In this session you will learn:

  • Building and scaling meaningful relationships with Target
  • Strategies to create impactful retail experiences that connect with consumers 
  • A look into fundamental Roundel solutions to drive positive impact for Target guests 

Presented By

James Gourde

James Gourde
Senior Director, Partner Solutions

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Cory Hooyman

Cory Hooyman
Senior Director,
Site Merch

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Katie McGinnity

Katie McGinnity
Senior Divisional,
Merchandising

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Heather Stone

Heather Stone
Senior Vice President,
Sales

Portu Sunberg

Session

Driving Omnichannel Success at Target

Target’s long standing status as one of the most important and collaborative partners for CPGs brands has been greatly enhanced through Roundel, the retailer’s growing retail media network. Roundel gives CPGs like Mars Wrigley even more opportunities to reach shoppers in new and unique ways throughout their purchase journey.

Mars Wrigley and Target have developed a truly collaborative marketing partnership, a fact that was proven earlier this year when the CPG earned the retailer’s enterprise “Vendor of the Year” award for 2022 in recognition of the many successful omnichannel campaigns they’ve conducted together. Standing out among those efforts was a unique and exclusive Halloween campaign that contributed to a record-breaking sales season for the confections category at Target.

In this session you will learn:

  • How to leverage Target and Roundel’s full-funnel ecosystem to develop fully omnichannel shopper campaigns.
  • The need to co-create both the concept and activation plan to unlock coveted value-adds and incremental opportunities. 
  • Methods for building connectivity across Target’s merchants, marketers and Roundel and their own internal constituents

Presented By

Emily Baynard

Emily Baynard
SN Dir of Commerce MKT

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Lisa Fischbach

Lisa Fischbach
Omnichannel MKT Manager

Mars Logo

Session

Dominating Retail Media: Using retail analytics to accelerate Target advertising success

As data deprecation and signal loss continue to plague advertisers, retail media has firmly established itself as a critical strategy for the post-cookie era. However, it isn’t without data challenges of its own. The data-sharing capabilities of most retailers are rudimentary. And gaps in data connectivity—both within and between retailers—are leading to measurement constraints that limit performance possibilities.

To retain retail media momentum, identifying and bridging the right datasets together to inform holistic KPIs, measure incremental impact, and optimize performance to meet customer expectations will be key.

Join Skai as we share some best practice examples of how Kroger data is being utilized to dominate retail media.

In this session you will learn:

  • Compelling finding’s from Skai’s State of Retail Media Study 2023
  • The data required for retail-intelligent advertising
  • Best practices for using Analytic Index’s powerful retail analytics to dominate retail media

Presented By

Brandon Vencott

Brandon Vencott
Commerce Industry Lead

Skai

Session

Hands-on Workshop: Auditing and Improving Your Performance on Target.com

It may feel like digital analytics for Target are few and far between when it comes to organic and paid search. After all, formulating the perfect product detail page and paid campaigns come as a result of great data. 

In this session, Analyitc Index will provide an audit of your brand’s performance on Target (or a customer for agencies) and you will learn about:

  • How your brand is performing on Target across market share, keywords, organic search, and paid search
  • Strategies to improve your search visibility on Target
  • Tactics to increase the productivity of sponsoring items on Target

Presented By

Tim Stocks

Tim Stocks
VP Partnerships

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56 Brewing

3055 NE Columbia Ave Suite 102, Minneapolis MN

56 Brewing Location