Walmart Edition
Bentonville, Arkansas
May 25, 2022 | 11:30 AM – 5:00 PM
DoubleTree Suites by Hilton Hotel
301 SE Walton Blvd, Bentonville, AR
Join us for a free afternoon of expertise, learning, and networking with brands, agencies, and technology platforms.
Excellence in Ecommerce Live is designed to educate brands and agencies about cutting-edge data and technology that drives traffic, conversion, and profitability at scale via pure-play ecommerce and omnichannel retail.
The Walmart Edition features experts across retail media, content, digital shelf, automation tech, and performance measurement that will address Walmart-specific best practices combined with broader ecommerce topics.
EVENT SPONSORS
Registration
Please fill out the form to reserve your spot. A unique form submission is required for each attendee. If you are unable to attend for some reason, please send an email to [email protected] to let us know.
If you have any questions or would like additional information your can reach out to the event organizer.
Tim Stocks
[email protected]
(801) 822-9055
Registration for this live event is now closed. Please reach out to show management if you have any questions or comments. We look forward to seeing you there!
Agenda
Pre-Game Show
9:00 – 11:30 Optional time for attendees to come and talk with the sponsors and mingle.
Main Event
11:30 – 12:30 | Arrive, have lunch, and network
12:30 – 12:35 | Event Kickoff
12:35 – 1:15 | Keynote Session
1:20 – 1:55 | Session 1
2:00 – 2:35 | Session 2
2:40 – 3:15 | Session 3
3:20 – 3:55 | Session 4
4:00-6:00 | Happy Hour with drinks & appetizers
Keynote Session
Panel Discussion: Unearthing the Secrets of the Walmart Marketplace
The Walmart Marketplace has been in a state of constant change over the past few years. Walmart’s steady investments in digital transformation and increased emphasis on omni-channel commerce have given brands the golden opportunities to grow their presence online and in stores.
Is your brand ready to lead the pack or will it simply be left in the dust?
This session features a panel of industry experts to discuss the most recent changes along with recommendations on what brands can do to proactively prepare for the future.
Nathan Rigby (Moderator)
Cofounder & CRO
Matt Pabst
Dir of Shopper Mkt
Sofia Bailey
Omnichannel Sales
Richard Lockton
SVP eCommerce
Session 1
Winning in Digital Shopper Marketing with Connected Commerce
The concept of shopper marketing isn’t new. But with walmart.com sales at an all-time high, brands have to rethink how it applies to the digital world as the convergence of ecommerce and shopper marketing accelerates.
Join Skai and Central Garden & Pet for a panel-style discussion around Connected Commerce and its impressive impact on digital shopper marketing.
In this session you will learn:
- The opportunities and challenges digital shopper marketing has created for brands
- The key concepts of Connected Commerce
- How brands like Central Garden & Pet are leveraging Connected Commerce to maximize digital shopper marketings to its full potential
Presented By
Katia Colston
SN Director Ecom Sales
Nich Weinheimer
GM, Strategy
Kevin Weiss
VP Retail Media
Session 2
Driving Ecommerce ROI Through Shopper, Competitor, and Retailer Intelligence
Today the Walmart Marketplace has more than 143,000 vendors, offers over 36 million products. With major investments towards omnichannel initiatives, their Marketplace is attracting droves of new customers with a new method to shop both online and in store. As a brand or agency, it’s in your hands to adapt and grow within the new ecosystem by leveraging next-generation ecommerce tools and tactics.
In this session you will learn:
- How digital shopper intelligence drives traffic and customer acquisition
- The impact competitive intelligence has on organic and paid search performance
- How understanding the nuances of Walmart’s omni-channel marketplace gives brands and agencies a competitive advantage
Presented By
Mike Karlsven
Cofounder & CEO
Nathan Rigby
Cofounder & CRO
Session 3
Walmart Omni-Commerce: Slow is Smooth, Smooth is Fast. How to be Quick but Not Rush Walmart Optimization
As Walmart drives its own internal digital transformation, suppliers are forced to switch tactics at a greater recency and frequency than ever before. Building and executing against a bold, clear, concise Walmart growth strategy as Walmart gets its own house in order is not for the faint of heart.
Walmart is keenly focused on supplier execution at every connection point within the business. So when does your team speed up and when does your team slow down?
Suppliers, we’ll share a host of powerful observations we’ve been collecting as ‘the geeks who got your back’ in this town.
In this session you will learn:
- How your colleagues and peers are currently resourcing against their Walmart objectives (… and where winning teams are placing bets today)
- Scorecards your colleagues and peers are executing today vs. what they were executing yesterday (… and why they decided to change course)
- How Walmart merchants are being retrained from a data perspective (… and how these adjustments tap suppliers’ strengths)
Presented By
Meagan Bowman
Founder & CEO
Session 4
Boosting Conversion Through Relevant Visual Experience on Walmart’s Digital Shelf
The average human scrolls through 300 feet – or one Statue of Liberty’s worth of content every single day. They’re exposed to thousands of images and advertisements that shape their internal bias and impact whether or not they will view, click, and buy. But in this digital-centric world where 95% of consumers make their purchase decision based on the images a brand shows of its products, how do you know which visuals will capture attention and drive a response from your target audience?
In this session you will learn:
- The impact that images and designs have on purchasing decisions
- Image trends from the top-searched snack products on Walmart
- How a leading meat brand is growing sales by optimizing their Walmart imagery using AI and predictive image analytics
Presented By
Joe Annunziato
VP Sales
Doubletree Suites by Hilton Bentonville
301 SE Walton Blvd, Bentonville, Arkansas
