Walmart Edition

Agenda

Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Keynote Session
11:15 – 11:45 | Morning Session

Break
11:45 – 1:00 | Lunch & Networking

Afternoon Session
1:00 – 1:30 | Afternoon Session 1
1:35 – 2:05 | Afternoon Session 2
2:05-2:15 | Close and Networking

Keynote

Partnering with Walmart to Drive Customer Value

In this fireside chat, you will have the opportunity to learn from Denton Botsford, a Walmart Merchant over the Baby category. The conversation will be focused around how vendors and agencies can better partner with Walmart to drive value to customers online and in store.

Discussion Topics

• Strategies to partner with Walmart on omnichannel campaigns
• KPIs leveraged by merchants to gauge vendor progress
• Benefits gained from leveraging Luminate data

Session

Proactive Growth Strategies to Capitalize on Walmart’s Ominchannel Platform

Walmart offers many tools brands can leverage to drive growth across it’s omnichannel platform. As the retailer’s website becomes increasingly competitive, it’s crucial for brands to not only safeguard their digital presence but also proactively devise growth strategies that capitalize on the full spectrum of capabilities Walmart offers.

In this session, you will learn about:

• Walmart tectonic shifts redefining its omnichannel business
•  Leveraging actionable insights to fuel digital & physical growth
•  Strategic approaches with Walmart’s end-to-end capabilities

Session

How Colgate is Transforming their Search Strategy with Next-gen Data

Creating a cohesive organic and paid search strategy for Walmart may seem like a guessing game, but Colgate is getting it dialed in. Join this session to learn about the strategies that have been implemented to earn better organic rankings and better returns on spend for Colgate. 

In this session, you will learn:

• Strategies that can be used to improve organic rankings that can be implemented immediately
• Methods to better implement and track optimizations to paid media campaigns
• Metrics to measure success on Walmart.com

Session

Town Hall Discussion

After registering, attendees will be asked to fill out a postit note with questions or discussion topics they would like to discuss during the event. Wade will moderate this session and a number of experts in the room have been invited to address these questions. Come ready with great questions for expert practitioners working on the Walmart platform.