Target Edition

MEET THE KEYNOTE SPEAKER

James has a 20-plus-year track record driving excellence at Target. His rich experience blossomed from diverse brick-and-mortar roles in merchandising leadership to today where he leads Partner Solutions for Roundel. He is uniquely positioned to deliver an insightful keynote session shedding light on omnichannel commerce at Target.

Agenda

Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Keynote Session
11:15 – 11:45 | Morning Session

Break
11:45 – 1:00 | Lunch & Networking

Afternoon Session
1:00 – 1:30 | Afternoon Session 1
1:35 – 2:05 | Afternoon Session 2
2:05-2:15 | Close and Networking

Session

Driving Omnichannel Success at Target

Target’s long standing status as one of the most important and collaborative partners for CPGs brands has been greatly enhanced through Roundel, the retailer’s growing retail media network. Roundel gives CPGs like Mars Wrigley even more opportunities to reach shoppers in new and unique ways throughout their purchase journey.

Mars Wrigley and Target have developed a truly collaborative marketing partnership, a fact that was proven earlier this year when the CPG earned the retailer’s enterprise “Vendor of the Year” award for 2022 in recognition of the many successful omnichannel campaigns they’ve conducted together. Standing out among those efforts was a unique and exclusive Halloween campaign that contributed to a record-breaking sales season for the confections category at Target.

In this session you will learn:

• How to leverage Target and Roundel’s full-funnel ecosystem to develop fully omnichannel shopper campaigns.
• The need to co-create both the concept and activation plan to unlock coveted value-adds and incremental opportunities. 
• Methods for building connectivity across Target’s merchants, marketers and Roundel and their own internal constituents

Session

Dominating Retail Media: Using retail analytics to accelerate Target advertising success

As data deprecation and signal loss continue to plague advertisers, retail media has firmly established itself as a critical strategy for the post-cookie era. However, it isn’t without data challenges of its own. The data-sharing capabilities of most retailers are rudimentary. And gaps in data connectivity—both within and between retailers—are leading to measurement constraints that limit performance possibilities.

To retain retail media momentum, identifying and bridging the right datasets together to inform holistic KPIs, measure incremental impact, and optimize performance to meet customer expectations will be key.

Join Skai as we share some best practice examples of how Kroger data is being utilized to dominate retail media.

In this session you will learn:

• Compelling finding’s from Skai’s State of Retail Media Study 2023
• The data required for retail-intelligent advertising
• Best practices for using Analytic Index’s powerful retail analytics to dominate retail media

Session

Hands-on Workshop: Auditing and Improving Your Performance on Target.com

It may feel like digital analytics for Target are few and far between when it comes to organic and paid search. After all, formulating the perfect product detail page and paid campaigns come as a result of great data. 

In this session, Analyitc Index will provide an audit of your brand’s performance on Target (or a customer for agencies) and you will learn about:

• How your brand is performing on Target across market share, keywords, organic search, and paid search
• Strategies to improve your search visibility on Target
• Tactics to increase the productivity of sponsoring items on Target