Amazon Edition

Agenda

Afternoon Session

3:45-4:00 | Registration & Networking
4:00 – 4:15 | Jack Lindberg (AMC Expert)
4:15 – 4:50 | The Mars Agency
4:50 – 5:25 | Skai

5:25 – 6:00 | Analytic Index

Keynote

The Future of Amazon Marketing Cloud with Generative AI

The Amazon Marketing Cloud is one of Amazon’s most compelling, new offerings, yet many brands and agencies can’t extract value due to its technical implementation.

In this session you will learn:

• How AMC can transform your business
• Common use cases
• How generative AI is transforming the way business extract value from AMC

Session

Art + Algorithm: Guiding Principles to Excel in Ecommerce Today

What’s the role of art in an ecommerce world of algorithms? Two ecommerce subject matter experts will share how they have cracked the algorithms then added shopper insights to help their CPG clients win on Amazon. Join them to see case studies and learn guiding principles on how you can bring more art back into your ecommerce marketing.

In this session you will learn:

• How insights and experience in Shopper Marketing can excel your digital marketing efforts
• How brands have applied these strategies successfully

Session

Dominating Retail Media: Using retail analytics to accelerate Amazon advertising success

As data deprecation and signal loss continue to plague advertisers, retail media has firmly established itself as a critical strategy for the post-cookie era. However, it isn’t without data challenges of its own. The data-sharing capabilities of most retailers are rudimentary. And gaps in data connectivity—both within and between retailers—are leading to measurement constraints that limit performance possibilities.

To retain retail media momentum, identifying and bridging the right datasets together to inform holistic KPIs, measure incremental impact, and optimize performance to meet customer expectations will be key.

Join Skai as we share some best practice examples of how Kroger data is being utilized to dominate retail media.

In this session you will learn:

• Compelling finding’s from Skai’s State of Retail Media Study 2023
• The data required for retail-intelligent advertising
• Best practices for using Analytic Index’s powerful retail analytics to dominate retail media

Session

Hands-on Workshop: Auditing and Improving Your Prime Day Performance

It may feel like digital analytics for Kroger are few and far between when it comes to organic and paid search. After all, formulating the perfect product detail page and paid campaigns come as a result of great data. Whereas Kroger’s Digital Scorecard offers some preliminary insights around digital sales and attribution, there is still a long way to go towards creating actionable insights that will help your items climb the rank of Kroger search.

• Sales
• Promotions
• Sponsored Search
• Search Visibility