Amazon Edition
Seattle, Washington
Atmosphere
1607 Dexter Avenue Seattle, WA
May 8, 2024 | 10:00 AM – 2:30 PM
Join us for a free afternoon of expertise, learning, and networking with brands, agencies, and technology platforms.
Excellence in Ecommerce Live is designed to educate brands and agencies about cutting-edge data and technology that drives traffic, conversion, and profitability at scale via pure-play ecommerce and omnichannel retail.
The Amazon Edition features experts across retail media, content, digital shelf, automation tech, and performance measurement that will address Amazon-specific best practices combined with broader ecommerce topics.
EVENT SPONSORS
Registration
Please fill out the form to reserve your spot. A unique form submission is required for each attendee. If you are unable to attend for some reason, please send an email to [email protected] to let us know.
If you have any questions or would like additional information your can reach out to the event organizer.
Tim Stocks
[email protected]
(801) 822-9055
Registration for this event is now closed.
Agenda
Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Keynote Session from Amazon
11:15 – 11:45 | Morning Session
Break
11:45 – 1:00 | Lunch & Networking
Afternoon Session
1:00 – 1:30 | Afternoon Session 1
1:35 – 2:05 | Afternoon Session 2
2:05-2:15 | Close and Networking
Morning Keynote Session
Fireside Chat with Jeff Cohen
In this fireside chat-style session, we feature one of Amazon’s most engaging speakers and he comes to discuss and answer questions around new initiatives, strategies to improve vendor relationships, and the latest and greatest programs. Come prepared to learn from and get your questions answered by one of Amazon’s finest!
Presented By
Jeff Cohen
Amazon Ads Tech Evangelist
Nathan Rigby
CRO
Session
Embracing Amazon Innovation and Continuously Exploring New Media Tactics
Exploring innovative marketing strategies using Amazon’s platforms, focusing on optimizing campaigns in real time and analyzing performance across the entire marketing funnel. Attendees will gain insights into leveraging Amazon Marketing Stream and Amazon Marketing Cloud for strategic decision-making and effective media activation tactics.
In this session, you will learn:
- Understand how Amazon Marketing Stream (AMS) can enhance real-time optimization of marketing campaigns.
- Learn to conduct full funnel performance analysis using Amazon Marketing Cloud (AMC) to refine marketing strategies.
- Discover methods for strategically testing and learning with new media products to maximize marketing effectiveness
Presented By
Martin Zerrudo
Director, Enterprise Brand Development
Ben Winters
CCO
Session
How Dorel leveraged ecommerce analytics to predict, execute, and measure performance on Amazon
Dorel is a leading manufacture of home furnishing products with dozens of top-tier brands. Their metric-driven approach ecommerce is propelling them to category leadership.
In this session, you will learn:
- Key metrics that drive decisions and results on Amazon
- Ways to improve organic ranking through advanced keyword research and tracking
- How to boost ROAS by leveraging competitive data
Presented By
Betsy Mello
SVP, Ecommerce Sales
Kathryn Johnson
Director, Customer Success
Session
The evolution of Retail Media, Amazon Ads, and the biggest key takeaways and predictions
Join us as Josh shares his vast experience helping some of the top brands in the world sell and advertise on Amazon. He’ll discuss the state of retail media / Amazon Ads and share what marketers should be doing to prepare for the future.
In this session, you will learn:
- How Retail Media and Amazon Ads are evolving
- Strategies brands can adopt to prepare for the future
- Tips and tricks to be more successful partnering with and selling on Amazon
Presented By
Josh Kreitzer
CEO
Atmosphere Seattle
