Excellence in Ecommerce Logo

Amazon Edition

Seattle, Washington


1607 Dexter Avenue Seattle, WA

May 8, 2024 | 10:00 AM – 2:30 PM


White Analytic Index Logo
Channel Bakers Logo - White
Quartile Logo


Please fill out the form to reserve your spot. A unique form submission is required for each attendee. If you are unable to attend for some reason, please send an email to [email protected] to let us know.

If you have any questions or would like additional information your can reach out to the event organizer.

Tim Stocks
[email protected]
(801) 822-9055

Registration for this event is now closed.


Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Keynote Session from Amazon
11:15 – 11:45 | Morning Session

11:45 – 1:00 | Lunch & Networking

Afternoon Session
1:00 – 1:30 | Afternoon Session 1
1:35 – 2:05 | Afternoon Session 2
2:05-2:15 | Close and Networking

Excellence in Ecommerce Live Event Images Circles

Morning Keynote Session

Fireside Chat with Jeff Cohen

In this fireside chat-style session, we feature one of Amazon’s most engaging speakers and he comes to discuss and answer questions around new initiatives, strategies to improve vendor relationships, and the latest and greatest programs. Come prepared to learn from and get your questions answered by one of Amazon’s finest!

Presented By

Jeff Cohen

Jeff Cohen
Amazon Ads Tech Evangelist

Amazon Logo
Nathan Rigby

Nathan Rigby

The Mars Agency Logo White


Embracing Amazon Innovation and Continuously Exploring New Media Tactics

Exploring innovative marketing strategies using Amazon’s platforms, focusing on optimizing campaigns in real time and analyzing performance across the entire marketing funnel. Attendees will gain insights into leveraging Amazon Marketing Stream and Amazon Marketing Cloud for strategic decision-making and effective media activation tactics.

In this session, you will learn:

  • Understand how Amazon Marketing Stream (AMS) can enhance real-time optimization of marketing campaigns.
  • Learn to conduct full funnel performance analysis using Amazon Marketing Cloud (AMC) to refine marketing strategies.
  • Discover methods for strategically testing and learning with new media products to maximize marketing effectiveness

Presented By

Martin Zerrudo

Martin Zerrudo
Director, Enterprise Brand Development

Quartile Logo
Ben Winters

Ben Winters



How Dorel leveraged ecommerce analytics to predict, execute, and measure performance on Amazon

Dorel is a leading manufacture of home furnishing products with dozens of top-tier brands. Their metric-driven approach ecommerce is propelling them to category leadership.

In this session, you will learn:

  • Key metrics that drive decisions and results on Amazon
  • Ways to improve organic ranking through advanced keyword research and tracking
  • How to boost ROAS by leveraging competitive data

Presented By

Betsy Mello

Betsy Mello
SVP, Ecommerce Sales

Kathryn Johnson

Kathryn Johnson
Director, Customer Success

White Analytic Index Logo


The evolution of Retail Media, Amazon Ads, and the biggest key takeaways and predictions

Join us as Josh shares his vast experience helping some of the top brands in the world sell and advertise on Amazon. He’ll discuss the state of retail media / Amazon Ads and share what marketers should be doing to prepare for the future.

In this session, you will learn:

  • How Retail Media and Amazon Ads are evolving
  • Strategies brands can adopt to prepare for the future
  • Tips and tricks to be more successful partnering with and selling on Amazon

Presented By

Josh K

Josh Kreitzer

Channel Bakers
Atmosphere Seattle