Online Retail Edition
SALT LAKE CITY, UTAH
August 30, 2022 | 11:30 AM – 4:00 PM
7984 S 1300 E – Sandy, UT
Join us for a free afternoon of expertise, learning, and networking with brands, agencies, and technology platforms.
Excellence in Ecommerce Live is designed to educate brands and agencies about cutting-edge data and technology that drives traffic, conversion, and profitability at scale via pure-play ecommerce and omnichannel retail.
EVENT SPONSORS
Registration
Please fill out the form to reserve your spot. A unique form submission is required for each attendee. If you are unable to attend for some reason, please send an email to [email protected] to let us know.
If you have any questions or would like additional information your can reach out to the event organizer.
Tim Stocks
[email protected]
(801) 822-9055
Free attendance is only available to Brands and Agencies. If you are a solution provider, show tickets are $499. We look forward to seeing you there!
Agenda
Main Event
11:30 – 12:30 | Arrive, have lunch, and network
12:30 – 12:35 | Event Kickoff
12:35 – 1:15 | Keynote Session
1:20 – 2:20 | Session 1
2:25 – 3:25 | Session 2
3:30 – 4:30 | Session 3
Keynote Session
Panel Discussion: Unearthing the Secrets of Digital Retail
Online retail has been in a state of constant change over the past few years, especially with the COVD-19 pandemic. Online retailers are constantly changing their platforms and vendors have to be constantly diligent in keeping up with latest, best practices to keep up.
Is your brand ready to lead the pack or will it simply be left in the dust?
This session features a panel of industry experts to discuss the most recent changes along with recommendations on what brands can do to proactively prepare for the future.
Nathan Rigby (Moderator)
Cofounder & CRO
Session 1
Winning in Digital Shopper Marketing with Connected Commerce
The concept of shopper marketing isn’t new. But with walmart.com sales at an all-time high, brands have to rethink how it applies to the digital world as the convergence of ecommerce and shopper marketing accelerates.
Join Skai and Central Garden & Pet for a panel-style discussion around Connected Commerce and its impressive impact on digital shopper marketing.
In this session you will learn:
- The opportunities and challenges digital shopper marketing has created for brands
- The key concepts of Connected Commerce
- How brands like Central Garden & Pet are leveraging Connected Commerce to maximize digital shopper marketings to its full potential
Presented By
Nich Weinheimer
GM, Strategy
Kevin Weiss
VP Retail Media
Session 2
Driving Ecommerce ROI Through Shopper, Competitor, and Retailer Intelligence
Today’s online retail marketplaces like Amazon, Walmart, Target, and Kroger are growing faster than ever! As a brand or agency, it’s in your hands to adapt and grow within the new ecosystem by leveraging next-generation ecommerce tools and tactics.
In this session you will learn:
- How digital shopper intelligence drives traffic and customer acquisition
- The impact competitive intelligence has on organic and paid search performance
- How understanding the nuances of Walmart’s omni-channel marketplace gives brands and agencies a competitive advantage
Presented By
Mike Karlsven
Cofounder & CEO
Nathan Rigby
Cofounder & CRO
Session 3
Boosting Conversion Through Relevant Visual Experience on the Digital Shelf
The average human scrolls through 300 feet – or one Statue of Liberty’s worth of content every single day. They’re exposed to thousands of images and advertisements that shape their internal bias and impact whether or not they will view, click, and buy. But in this digital-centric world where 95% of consumers make their purchase decision based on the images a brand shows of its products, how do you know which visuals will capture attention and drive a response from your target audience?
In this session you will learn:
- The impact that images and designs have on purchasing decisions
- Image trends from the top-searched snack products on Walmart
- How a leading meat brand is growing sales by optimizing their Walmart imagery using AI and predictive image analytics
Presented By
Joe Annunziato
VP Sales
The Salt Mine, Sandy
7984 S 1300 E – Sandy, Utah
