News Archives - Analytic Index

Analytic Index Becomes a Walmart Connect Measurement Partner

Kyler Fisher — Wed, 01 May 2024 16:18:12 +0000

Analytic Index Becomes a Walmart Connect Measurement Partner

Today we are excited to announce that Analytic Index has become a Walmart Connect Measurement Partner.

“Our product and the value it drives is progressing rapidly due to our strengthened relationship with Walmart Connect.

Leveraging direct data connections and the expertise of the Walmart Connect team has been a real game changer.”

Pete Andrews, Head of Product
Analytic Index

Analytic Index has provided sales, search, and shelf analytics to Walmart suppliers and agencies since 2020. Most recently, Analytic Index has launched an automated Walmart Connect Ad Audit that analyzes campaign data, provides analytics, and recommendations for improvements. Suppliers and agencies leveraging Analytic Index data gain a competitive advantage through actionable insights that improve organic rankings and drive ad spend efficiency.

If you are interested in learning more about Analytic Index’s Walmart capabilities, please contact us or shoot an email directly to sales@analyticindex.com

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Analytic Index expands search and sales analytics capabilities to all major European Amazon sites

Kyler Fisher — Wed, 03 May 2023 16:03:44 +0000

Analytic Index expands search and sales analytics capabilities to all major European Amazon sites

We’re proud to announce the inclusion of sales and search data from all major European Amazon sites including UK, Germany, France, Italy, and Spain into our suite of e-commerce analytics services. These new capabilities enables brands and agencies to easily understand Amazon’s online marketplaces in Europe including vendors, keywords, organic search, paid search, sales ranks, and consumer trends for every category.

“Adding these Amazon International retailers gives brands and agencies insights into quickly-growing Amazon marketplaces in Europe that haven’t been addressed before.

“For the first time ever, vendors can gain visibility into the inner workings of Amazon UK, Amazon Germany, Amazon France, Amazon Italy and Amazon Spain, giving them a huge advantage over their competitors.”

Mike Karlsven, Co-founder
@ Analytic Index

Here’s an overview of what brands and agencies can accomplish with the expanded European Amazon data:

Plan and prioritize optimal keywords to target based on search volume, and product relevancy
Understand which brands are selling the most and why
Plan for optimal promotion timing
Predict seasonal inventory demand
Track the efficacy of changes to listings via bestseller rankings, organic search ranks, and share of shelf
Optimize paid campaigns

If you are a brand or agency currently selling, or looking to sell on any of these Amazon International site contact us to get started with a free trial!

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Analytic Index Welcomes Matt Deaver

Tim Stocks — Thu, 08 Apr 2021 14:20:33 +0000

Analytic Index Welcomes Newest Employee Matt Deaver

We’re excited to announce the hire of Matt Deaver to build out and expand on our data architecture at Analytic Index. Matt has spent his career building data warehouse environments for the ingestion and analysis of data at scale. Prior to Analytic Index, Matt has been an innovator in data engineering for major companies like General Motors and UnitedHealth.

“Matt has a deep understanding of the data lifecycle. I feel fortunate to have him join us and am excited to learn from him,” said Scott Wiersdorf, VP of Engineering. “His skills and drive will be critical in processing data at the scale required for our game-changing analytics software.”

Outside of work, Matt has several hobbies including exercise and 3D printing. He also enjoys spending time with his family.

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Analytic Index Welcomes Dave Karlsven

Tim Stocks — Tue, 30 Mar 2021 15:13:34 +0000

Analytic Index Welcomes Dave Karlsven to the Executive Team

We’re excited to announce the hire of Dave Karlsven to drive customer success and insights at Analytic Index. Dave has more than 20 years of experience driving growth for brand manufacturers via their e-commerce websites and on digital commerce sites like Amazon, Walmart, and Ebay.

“Dave will play a crucial role in our business,” said Nathan Rigby, co-founder of Analytic Index. “He brings a tremendous amount of e-commerce knowledge and experience to the team. Armed with our game-changing analytics, he will be able to create incredible value for our customers.

Outside of work, Dave enjoys spending time outdoors fishing, skiing, and hiking with his family.

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Analytic Index Welcomes Ojastro Todd

Tim Stocks — Thu, 18 Mar 2021 15:03:38 +0000

Analytic Index Welcomes Newest Employee Ojastro Todd

We’re excited to announce the hire of Ojastro Todd to the Analytic Index team. Ojastro has spent the last 4 years at Edge by Ascential as a Data Analyst specializing in business intelligence and data science all centered around e-commerce analytics.

“Ojastro’s focus on scalable solution development and his experience working with unique customer needs are helping Analytic Index innovate and adapt in the rapidly changing e-commerce world,” said Mike Karlsven, co-founder of Analytic Index.

Outside of work, Ojastro maintains a variety of hobbies ranging from cooking to contortionism to hip-hop dance.

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Free Competitive Research Tool for Brands and Agencies

Tim Stocks — Wed, 26 May 2021 14:00:52 +0000

Analytic Index Launches Free Competitive Research Tool for Amazon and Walmart.com

We’re excited to announce the launch of a free tool to help Amazon and Walmart e-commerce sellers to perform competitive research around sales, search, and digital shelf.

E-commerce has been good to brand manufacturers during the pandemic. A rising tide lifts all boats, and this has certainly been the case for online sales, however, brand manufacturers that base performance on sales increases alone may be missing the whole picture.

The shift from brick-and-mortar shopping to e-commerce has shown online sales increases for most goods. Instead of looking at growth alone, brand manufacturers should be looking at superior growth in comparison to their peers.

Amazon and Walmart e-commerce sellers struggle to perform competitive research around sales, search, and digital shelf because the data isn’t readily available. Existing market solutions offer information on limited categories and items and often provide incomplete data, and digital retailers rarely provide competitive information.

“We’re excited to offer a free tool that fills a major gap in the market,” said Mike Karlsven, co-founder of Analytic Index. “Our holistic solution provides data on any relevant brand or product and we’re happy to offer a taste for free.”

What does the CRT do?

The tool enables competitive research on any relevant brand selling on Amazon or Walmart’s e-commerce websites. It provides detailed information about the brand’s items, search, and sales. In addition

Brand Overview

The brand overview section includes information about the departments the brand has items in, the number of categories, and number of keywords their item appear.

Shelf

The shelf section includes information about the brand’s items, pricing, ratings, and reviews.

Search

The search section includes information about the brand’s organic and sponsored search. This includes a week-over-week view of Averages Search Rank, Organic Keywords, and Sponsored Keywords.

Sales

The sales section includes information about the brand’s sales ranks, categories, and products. This includes a week-over-week view of Averages Sales Rank, and number of Bestseller Categories.

If you are interested in using the free competitive research tool today, it can be found at https://analyticindex.com/competitor-research-tool

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