The Analytic Index Walmart Beta Program

We’re excited to announce that the Analytic Index Beta Program is now live. We are giving companies the opportunity to gain unprecedented visibility into any category selling on Walmart.com including competitive data. The beta program is specifically targeted at getting feedback from major brand manufacturers, but is also open to agencies. 

Walmart E-Commerce Analytics Beta Program | How it Works

Because of the depth our analytics cover, the beta has been divided into two programs, which you can choose to participate in one, the other, or both. The beta programs last 4 weeks with a feedback session each week. There are no fees to participate in the beta programs and beta customers may be eligible for special pricing after the program has ended. 

Program 1 | Digital Shelf Dynamics & Search Intelligence

This program is the easiest to participate in and will provide immense value in getting visibility into keywords and the digital shelf. The expectations participants must commit to for the duration of the program include:

• Be open and willing to provide honest product feedback
• Attend four sessions to provide feedback
• Accept tasks to perform between sessions (a minimal effort that’s highly beneficial)

Digital Shelf Dynamics includes:

• Category Coverage
• Pricing
• Ratings and Reviews
• Best Seller Rankings

Search Intelligence Includes:

• Keyword Trends
  • Category
  • Brand
  • Items
  • Competitors
• Organic Search Optimization
• Sponsored Search Optimization

Program 2 | Sales and Share Insights

This program will give your team full visibility into full sales and share data for every category covered by Walmart and includes data on all performance items and brands. The expectations participants must commit to for the duration of the program include:

• Be open and willing to provide honest product feedback
• Attend four sessions to provide feedback
• Accept tasks to perform between sessions (a minimal effort that’s highly beneficial)
• A signed MNDA
• Provide actual sales data (to compare for accuracy)

Sales and Share Insights Includes:

• Sales and share data
• Category sizing and growth
• Keyword size and growth