In 2007, Nathan and Mike, our co-founders, were both working at the Walmart corporate offices, but since they were in different departments, their paths never crossed. Faith and proximity is what lead to their initial meeting at a church picnic. Their families have been very close friends ever since.

Mike later left Walmart to pursue an MBA at BYU and later joined a technology startup in the cloud server space while Nathan took a role in Sales & Marketing at the Utah Jazz. Reunited in Utah, they came together with the opportunity of a lifetime to join One Click Retail (started in 2013) as co-founders with Mike as the technology lead and Nathan as the commercial lead. Under the leadership of Spencer Millerberg and along with other incredibly smart people, One Click Retail saw huge success in offering Amazon analytics (Sales & Share, Traffic & Conversion) and other critical digital shelf analytics for the world’s savviest brands.

In 2016, One Click Retail (OCR) was acquired by Ascential PLC, a publicly traded company (LON: ASCL) with a strong background in Analytics. Mike continued his product and technology initiatives developing the Edge by Ascential platform (combining OCR, Clavis, PRNG, Brandview) while Nathan lead the revenue teams.

In 2020, Nathan and Mike were approached by Ascential to help develop incremental solution sets needed in the Digital Commerce space. Recognizing the startup environment was best suited to develop this third-generation platform, Ascential became a strategic partner in the creation of Analytic Index, LLC. Focused on creating real-time business intelligence for e-commerce sales, search, and digital shelf, Analytic Index is committed to reliable, actionable, and affordable data and recommendations for e-commerce giants.