Analytic Index Launches First-Ever Kroger Search and Sales Analytics

We’re proud to announce the of our new Kroger analytics software and services. This new cproduct enables brands and manufacturers to easily understand Krogers online marketplace including vendors, keywords, organic search, paid search, sales ranks and consumer trends for every category.

Kroger Analytics

“Our Kroger analytics service gives brands and agencies real-time insights into a quickly-growing marketplace that hasn’t been addressed before by other analytics providers,” said Nathan Rigby, co-founder of Analytic Index. “For the first time ever, vendors can gain visibility into the inner workings of the Kroger online marketplace, giving them an unprecedented advantage over the competition.

Nathan Rigby

Here’s an overview of what brands and agencies can accomplish with the expanded Kroger data

  • Plan and prioritize optimal keywords to target based on search volume, and product relevancy
  • Understand which brands are selling the most and why
  • Plan for optimal promotion timing
  • Predict seasonal inventory demand
  • Measure the impact of offline campaigns on Walmart search volume for brands
  • Track the efficacy of changes to listings via bestseller rankings, organic search ranks, and share of shelf
  • Optimize paid campaigns

If you are interested in learning more, please contact us.