Path to Purchase Institute

Association Overview

The Path to Purchase Institute (p2pi.org) is the only community that connects thousands of media, shopper, omnichannel, and commerce marketing professionals to the intelligence, innovation, and influence essential for solving today’s business problems and driving growth.

  • 300+ companies representing 18,000 industry executives and thought leaders
  • The most comprehensive collection of commerce insights in North America
  • All the rights tools, knowledge, and expertise necessary to integrate and execute against today’s shopper marketing demands


  • Retail Media Forum: March 30-31
  • Digital Shopper Commerce Forum: March 4-5
  • Industry Innovator Awards: June 15
  • Shopper Insights and Measurement Forum: September 28-29
  • OmniShopper Awards: October 12
  • In-Store Experience Forum: December 7-8

Research and Thought Leadership

  • The Commission to Standardize the Measurement of Shopper Marketing
  • Members-Only Research Reports

Tools and Training

  • Learning Labs
Path to Purchase Institute