Path to Purchase Institute

Association Overview

The Path to Purchase Institute ( is the only community that connects thousands of media, shopper, omnichannel, and commerce marketing professionals to the intelligence, innovation, and influence essential for solving today’s business problems and driving growth.

  • 300+ companies representing 18,000 industry executives and thought leaders
  • The most comprehensive collection of commerce insights in North America
  • All the rights tools, knowledge, and expertise necessary to integrate and execute against today’s shopper marketing demands


  • Retail Media Forum: March 30-31
  • Digital Shopper Commerce Forum: March 4-5
  • Industry Innovator Awards: June 15
  • Shopper Insights and Measurement Forum: September 28-29
  • OmniShopper Awards: October 12
  • In-Store Experience Forum: December 7-8

Research and Thought Leadership

  • The Commission to Standardize the Measurement of Shopper Marketing
  • Members-Only Research Reports

Tools and Training

  • Learning Labs
Path to Purchase Institute