Amazon Launches their new AI shopping assistant, Rufus

Analytic Index Forms Strategic Partnership with The Mars Agency

We’re proud to announce a new, strategic partnership with The Mars Agency.

Analytic Index will provide the retail search and digital shelf intelligence captured through our unique technology to augment the shopper insights and market performance data delivered through Marilyn®, The Mars Agency’s proprietary martech platform.

The combined intelligence of the two platforms will create an unmatched solution for brands and agencies that need accurate, reliable insights across the entire shopper journey to help them drive sustainable growth in the ever-evolving marketplace for connected commerce.

Analytic Index Launches First-Ever Kroger Search and Sales Analytics

We’re proud to announce the of our new Kroger analytics software and services. This new cproduct enables brands and manufacturers to easily understand Krogers online marketplace including vendors, keywords, organic search, paid search, sales ranks and consumer trends for every category.

Here’s an overview of what brands and agencies can accomplish with the expanded Kroger data

• Plan and prioritize optimal keywords to target based on search volume, and product relevancy
• Understand which brands are selling the most and why
• Plan for optimal promotion timing
• Predict seasonal inventory demand
• Measure the impact of offline campaigns on Walmart search volume for brands
• Track the efficacy of changes to listings via bestseller rankings, organic search ranks, and share of shelf
• Optimize paid campaigns

If you are interested in learning more, please contact us.

Analytic Index Optimizes Walmart Offerings for Project Glass

Analytic Index has been offering the markets most holistic Walmart.com analytics since the beginning of 2021, covering every category, and performance item/keyword. Later that year the offering was expanded to include the first-ever Walmart Online Pickup and Delivery analytics.

2021 has been a year of major transitions for Walmart as they have made major changes towards online and pickup and delivery in response to the COVID-19 pandemic. Walmart Connect was one of the first steps, which revamped the way Walmart approached retail media. Soon after they started testing micro-fulfillment centers that would bring distribution closer to customers in order to deliver orders more quickly and the Walmart Plus subscription service. The latest change and perhaps one of the biggest was Walmart’s Project Glass.

To put it simply, Project Glass was the complete overhaul of Walmart’s website. The biggest change being the combination of dot com and online pickup and delivery being merged in one convenient place. The actual rollout of Project Glass was done in phases, rolling out the new website to a portion of their customers at a time.

The biggest change to Analytic Index’s Walmart offering is the complete integration of dot com analytics and online pickup in delivery. Before Project Glass, the two sets of data were researched separately and treated as different datasets. Now both have been integrated as a single dataset, making it quicker and easier to research sales, search, and shelf information for Walmart as a whole. 

If you are interested in learning more and having a personalized demo of our Walmart services, please contact us.

Analytic Index Becomes Amazon Advertising Partner as a Tool Provider

For more than a year Analytic Index has been providing brands and agencies with comprehensive search analytics for Amazon.com. In fact, you may have enjoyed one of the reports we have made publicly available. Our unique ability to provide holistic data that covers every category, performance item, and keyword arms brands and agencies with the intelligence needed to improve organic search rankings, make ad spend more efficient and perform in-depth competitive analysis.

As an Amazon Advertising Partner Tool Provider, Analytic Index will be able to provide additional value to customers.

A large part of our service offering is built around Amazon Advertising, with brand and agency customers spending millions of dollars on advertising each year. “By layering on customer ad data from Amazon Advertising with our proprietary keyword and performance analytics, our customers gain a huge competitive advantage over their peers,” said Karlsven.”

Analytic Index currently provides retail search solutions for agencies and brands servicing Amazon in the USA, but will soon be expanding their platform to the United Kingdom, Germany, France, and Spain. In addition to Amazon, they also provide solutions for Walmart.com, Walmart Online Pickup and Delivery, and Target.com.

If you are interested in learning more, please contact us.

SAVE YOUR SPOT!

Analytic Index Expands Platform to Help Target Vendors Excel in Organic & Paid Search

Target has been consistently growing their online business, which was fueled by the COVID-19 pandemic forcing more people to shop online. Their same-day sales services such as buy online, pick up in store, curbside, and same-day delivery services have driven the online sales. With the immense growth, Target vendors are looking for way to better understand the digital sales channels and how they can improve sales through improving organic and paid search optimization.

With Target’s tremendous online growth, vendors are itching to better understand the ecosystem and discover the levers that will help them to increase traffic to their products and optimize their ad spend. 

Today, we’re pleased to announce the expansion of the Analytic Index Platform to include data from and curated reports for Target ecommerce.

The new Target data and curated reports have been created to empower vendors to understand which brands are selling the most, what they are doing to create those sales, and create strategies to give their brands more visibility and sales. Armed with data from the Analytic Index Platform, vendors can update product listings and promote their products on Walmart Connect using the best strategies for revenue growth.

Here’s an overview of what vendors can accomplish with the expanded platform

• Plan and prioritize keywords to target for organic and paid search based on search volume, and product relevancy
• Audit ad campaigns for optimal effectiveness
• Understand which brands are selling the most and why
• Plan for optimal promotion timing
• Predict seasonal inventory demands
• Measure the impact of offline campaigns on Walmart search volume for brands
• Track the efficacy of changes to listings and paid campaigns via bestseller rankings, organic search ranks, and share of voice

If you are interested in learning more, please contact us.

Analytic Index Expands Platform to Help Walmart Online Pickup and Delivery (OPD) Vendors Increase Sales

Over the course of the COVID-19 pandemic Walmart’s Online Pickup and Delivery (OPD) exploded. As ofQ3 2020, Walmart offers grocery pickup at 3,450 locations and same-day delivery at 2,730 stores. Walmart continues to expand OPD and ecommerce as a whole by making significant investments in Walmart Connect, their retail media advertising platform as well as physical investments in expanding stores to create extra warehousing that brings products closer to consumers for faster delivery and expanded OPD offerings.

With the tremendous OPD sales growth, brands are itching to better understand the ecosystem and discover the levers that will help them to increase sales. Until now the only tool at their disposal has been the Walmart Connect advertising platform which allowed them to advertise on the OPD platform.

Today, we’re pleased to announce the expansion of the Analytic Index Platform to include data from Walmart Online Pickup and Delivery.

The new Walmart OPD solution has been created to empower vendors to understand which brands are selling the most, what they are doing to create those sales, and create strategies to give their brands more visibility and sales. Armed with data from the Analytic Index Platform, vendors can work with their Walmart Buyers to update listings and promote their products on Walmart Connect using the best strategies for revenue growth.

Here’s an overview of what vendors can accomplish with the expanded platform

• Plan and prioritize optimal keywords to target based on search volume, and product relevancy
• Understand which brands are selling the most and why
• Plan for optimal promotion timing
• Predict seasonal inventory demand
• Measure the impact of offline campaigns on Walmart search volume for brands
• Track the efficacy of changes to listings via bestseller rankings, organic search ranks, and share of shelf

If you are interested in learning more, please contact us.

Analytic Index Partners with OneStone to Extend Managed Service Capabilities

Analytic Index has always and will always have the goal to provide solutions that help brand manufacturers achieve superior e-commerce growth. By partnering with amazing companies like OneStone, customers can enjoy top-notch e-commerce analytics paired with experienced experts to interpret the data and recommend changes that impact sales.

“OneStone adds tremendous value to our organization, and will play a major role in our ability to serve our customers,” said Nathan Rigby, co-founder of Analytic Index. “When we combine our disruptive analytics with OneStone’s seasoned e-commerce experts, our customers will clearly see they have the data and insights to outperform their competition.”

In addition to the managed services partnership, OneStone will also be utilizing the Analytic Index Software to help their customers get more transparency into shelf, search, and sales data from Amazon and Walmart’s e-commerce sites. Armed with this data, OneStone will be equipped to make more meaningful changes to customer product listings and sponsored search programs to provide superior sales at lower costs.

“The insights that Analytic Index delivers will be transformational for how manufacturers evaluate and navigate the health of their digital presence vs competition,” said Bill Waitsman, CEO of OneStone. “We are delighted to partner with this innovative team of industry leaders, and look forward to jointly bringing solutions to market that will benefit the entire e-commerce ecosystem.”

Analytic Index Welcomes Newest Employee Matt Deaver

We’re excited to announce the hire of Matt Deaver to build out and expand on our data architecture at Analytic Index. Matt has spent his career building data warehouse environments for the ingestion and analysis of data at scale. Prior to Analytic Index, Matt has been an innovator in data engineering for major companies like General Motors and UnitedHealth.

“Matt has a deep understanding of the data lifecycle. I feel fortunate to have him join us and am excited to learn from him,” said Scott Wiersdorf, VP of Engineering. “His skills and drive will be critical in processing data at the scale required for our game-changing analytics software.”