Join Analytic Index at Excellence in Ecommerce Live: Kroger Edition in Cincinnati, Ohio

Keeping up, let alone thriving on the constantly-changing Kroger marketplace is more difficult than ever!

Analytic Index is excited to be hosting a special event, Excellence in Ecommerce Live | Kroger Edition, designed to educate brands and agencies about cutting-edge data and technology that drives traffic, conversion, and profitability at scale via pure-play ecommerce and omnichannel retail.

Join us for a free afternoon of Kroger-specific expertise, learning, and networking with brands, agencies, and technology platforms.

The Kroger Edition features experts across retail media, content, digital shelf, automation tech, and performance measurement that will address Kroger-specific best practices combined with broader ecommerce topics.

This is a free event for brands and agencies! 

Analytic Index expands search and sales analytics capabilities to all major European Amazon sites

Here’s an overview of what brands and agencies can accomplish with the expanded European Amazon data:

• Plan and prioritize optimal keywords to target based on search volume, and product relevancy
• Understand which brands are selling the most and why
• Plan for optimal promotion timing
• Predict seasonal inventory demand
• Track the efficacy of changes to listings via bestseller rankings, organic search ranks, and share of shelf
• Optimize paid campaigns

If you are a brand or agency currently selling, or looking to sell on any of these Amazon International site contact us to get started with a free trial!

Analytic Index Launches First-Ever Home Depot Search and Sales Analytics

Here’s an overview of what brands and agencies can accomplish with the expanded Home Depot data:

• Plan and prioritize optimal keywords to target based on search volume, and product relevancy
• Understand which brands are selling the most and why
• Plan for optimal promotion timing
• Predict seasonal inventory demand
• Track the efficacy of changes to listings via bestseller rankings, organic search ranks, and share of shelf
• Optimize paid campaigns

If you are a brand or agency currently selling, or looking to sell on HomeDepot.com contact us to get started with a free trial!

 Join Analytic Index at Excellence in Ecommerce Live: Walmart Edition in Bentonville, Arkansas

Keeping up, let alone thriving on the constantly-changing Walmart marketplace is more difficult than ever!

Analytic Index is excited to be hosting a special event, Excellence in Ecommerce Live | Walmart Edition, designed to educate brands and agencies about cutting-edge data and technology that drives traffic, conversion, and profitability at scale via pure-play ecommerce and omnichannel retail.

Join us for a free afternoon of Walmart-specific expertise, learning, and networking with brands, agencies, and technology platforms.

The Walmart Edition features experts across retail media, content, digital shelf, automation tech, and performance measurement that will address Walmart-specific best practices combined with broader ecommerce topics.

This is a free event for brands and agencies! 

Sales and Share Software: Why Do You Need It?

Here at Analytic Index, we understand how succeeding in sales isn’t an easy job, especially among eCommerce businesses with a lot of competition. You will need to have superb marketing skills, a good relationship with customers, and the drive to keep moving forward. Besides this, you will also need the right sales and share software and solutions.

Those who utilize sales technology can outperform their competition with the relevant data and actionable insights they receive. However, what is sales and share software and how does it help businesses grow? Read on as this article talks about sales and share software and its uses.

What is Sales and Share Software? What Does It Do?

Sales and share software refers to the digital tools businesses use to make work much easier. These tools help businesses understand more about their prospects, such as who will most likely invest in a business’ offerings, when to reach out, and how to engage with the prospects.

Through these sales tools’ automation features, they save a lot of time on tedious administrative tasks and have people focus more on providing value to their customers. You can get to learn more about its benefits in the next section!

Here are the key features sales and share software offers to businesses:

Data Analytics

Data is a vital part of all processes in a business, and this isn’t different when it comes to sales. The data collected from prospects need to be analyzed to understand the intent, scoring them. This analysis will be used to get more insight into prospects, identifying possible opportunities to increase sales.

Sales Activity Reports

Sales activity reports need to be easily accessed on sales and share software. This helps businesses and sales representatives to monitor previous sales, reconciling accounts as needed.

Order to Payment

Sales and share software needs to manage all interactions with customers from the moment they place an order (or inquire about the offerings) down to making the payment and finishing the transaction.

Inventory Management

An important feature of this kind of software is how it can manage and update inventories while selling them. This helps sales teams stay ahead of the customers, reducing any shortage costs.

Full View of Prospects

Businesses need sales and share software that provides a broad and narrow view of their prospects. This helps in personalizing sales approaches towards the prospects, increasing the chances of conversion. 

Sales teams will want to understand prospects on a deeper level, and efficient software will assist in achieving this. Furthermore, this kind of software will also provide the ability to filter prospects based on different categories, such as their age, location, among other demographic data.

Software Integration

Sales and share software don’t work alone. They will require data from different departments under the company. That’s why good sales and share software should be able to integrate with other business software, such as contact management, social media, marketing, among others. 

I’ll be talking more about the different kinds of digital tools related to sales and share software below!

Security and Easy to Use

Security is a crucial feature every sales and share software should prioritize. Businesses deal with sensitive business and customer data, so you wouldn’t want hackers to infiltrate and steal such data.

Also, sales and shares software must be understandable and easy to use. You won’t want your team to spend a lot of time learning how to use the software, which only reduces productivity and increases chances of issues and mistakes.

Sales Software vs CRM

You have probably heard of Customer Relationship Management software as well, and this is different compared to sales and share software. 

CRM software is a kind of digital tool for managing interactions with customers from the moment they contact the business down to finishing the transaction. This software will infuse marketing to generate more leads, interacting with potential customers. Furthermore, it offers features such as following up on prospects until they head towards the buyer’s journey. 

Afterward, that is where sales software will be used.

Sales software will help a business manage all aspects of the sales cycle. From the inquiries and orders down to invoices and payments. After the sale has been completed, CRM will continue customer interaction through regular communication and promos.

Think of CRM as a tool used for customer interaction before and after the sale.

Why You Need Sales and Shares Software

Sales tools will help businesses understand more about the prospects that will most likely invest in their offerings. There are many reasons why businesses need to invest in sales and share software too, as it offers the following benefits:

For modern technology

Employees are beginning to demand more modern tools to work with in the business. Companies that still use the traditional sales methods will end up losing sales and productivity, as well as their employees.

This is because old-fashioned sales methods would take more time to do and are quite tedious and repetitive, causing more burnout. With the right sales and share software, employees will be able to increase sales, as well as boost productivity and motivation to work. Based on LinkedIn’s State of Sales 2020, 47% of sales professionals say that they utilize sales tools daily for closing even more deals.

And remember… More of your competitors and businesses in various industries are already using modern technology for their organization. That’s enough reason to start using modern technology, so you can be up to par with your competitors and get the chance to stand out.

Better organization

With sales and share software, you can make sure that all of your customers’ and prospects’ information is on one platform. This will reduce data duplication, providing a more unified approach in terms of sales management.

Improved collaboration and teamwork

Sales operations will be much more efficient and improve through sales and share software. This is because the sales process will be unified, streamlined, and optimized for customers and employees to have an easier time throughout the buyer’s journey.

Enhance customer understanding

There is a lot of prospect and customer data businesses will have to collect, which they can utilize for reconciling accounts and creating content based on what their target audience wants and needs. When doing this manually, it will be extremely confusing and take a lot of time to sift through all that data.

With sales and share software, you can easily look for specific customer data, filter through the data based on specific characteristics, and understand them more with all the right data shown on the screen. It beats having to manually input the information and look for such data yourself when needed.

Better satisfaction

When the sales team is more productive with sales and share software, their productivity and satisfaction increase. The same will go for the satisfaction of customers and prospects since they will be served better by efficient sales teams. Both parties benefit from good sales and share software!

Accurate sales forecasts

With excellent sales and share software, businesses will be able to easily forecast the sales and business metrics based on past transactions and activities. The forecasts received will be far more accurate compared to businesses that create reports manually, lessening any errors and time consumed collecting data to create forecast reports.

The Different Types of Sales Tools

There are different kinds of sales and share software, separated under categories. Included in this list is CRM software, among other useful sales tools that will help you collect, organize, and utilize relevant data for customer retention and satisfaction.

Here are the different sales tools categories to consider investing in:

CRM Software

CRM software was mentioned above, which helps manage customer relationships and is used before and after-sales. This kind of software can help businesses monitor existing customers to enhance customer relationships and improve retention. It will also automate communication and keep a business on top of all sales and marketing efforts.

Since its creation, CRM has matured into a more complex and multi-tiered support system. Now, they offer real-time updates, execute advanced lead scoring, and even automate repetitive tasks to help sales teams optimize the sales process.

When selecting CRM software, you should look into tools that can be integrated with other useful sales tools and platforms. It should also be easy to use and with a platform built for your business needs, whether you are a small business or enterprise.

Sales Intelligence

Sales intelligence (not to be confused with search intelligence) refers to the wide range of technologies that will help businesses find, monitor, and understand customer and prospect information. With this software, sales teams can conduct pointed searches for businesses using specific sets of real-time data points, from buying signals to technographics.

This is an essential technology more and more sales teams are using, as it offers data that is more than emails and numbers. It also provides contextual information about the contacts, including current contracts, purchase histories, and digital footprints.

Knowing such data is extremely helpful since sales teams will need to stay relevant and communicate with customers and prospects throughout every touchpoint. That way, businesses will know who they are talking with and how to keep their prospects and customers engaged. It removes the manual processes of looking for relevant insights required and having to verify them for accuracy.

Sales Acceleration

Sales acceleration software is a strategic way to achieve sales conversations, as well as to shorten the sales cycle to close even more deals. It speeds up the sales process by automating admin tasks and streamlining sales processes.

While it’s possible to do this manually, there won’t be enough control and accuracy, and speed without those two will equal failure. With sales acceleration technology, businesses will experience better efficiency and improved engagement, along with organization throughout the sales ecosystem.

Under sales acceleration software are other tools, such as email tracking software, coaching tools, sales engagement software, among others.

Sales Gamification

You are probably already using sales gamification to an extent in the business. These kinds of software will be able to boost motivation and sales performances so businesses gain the most out of their sales teams.

This is a pretty interesting software, with sales managers choosing the metrics teams are judged by. Then, the tool will rank employees based on how they succeeded against the chosen metrics. It’s like a fun competition among sales teams to work harder and smarter to reach goals while amplifying the competitive spirit.

Sales Analytics

Sales analytics software describes systems and tools allowing businesses to monitor, evaluate, and further improve the performance of sales activities. The software would also predict trends and results, identifying relevant insights.

Businesses will have a better view of things, breaking down sales into more understandable pieces. It will show you how campaigns, products, and salespeople are performing well and what areas need to be improved on.

This software has become a vital part of sales and research reports. Rather than gathering data and analytics through spreadsheets (increasing chances of disorganization and inaccuracy), the software will help businesses access data systematically in one platform.

Sales analytics tools are typically implemented with CRMs to reveal insights based on existing data.

Account-Based Marketing

Account-based marketing technologies provide marketers and sales teams the ability to create scalable and personalized marketing campaigns. It will also measure results against key performance indicators to prove revenue contribution. When adopting this marketing method, you will focus on specific high-value customers and use highly targeted and personalized campaigns.

By doing this, you are focusing more on highly targeted accounts that are best for your offerings, compared to concentrating on high volumes of prospects. The software will realign the sales and marketing teams differently from general branding. It will be able to create more personalization throughout the sales process and buying journey, which will make prospects and customers more likely to convert.

Marketing Automation

Marketing automation and lead generation software will help when it comes to buyers looking for the seller!

The software will have businesses streamline marketing workflows while optimizing marketing strategies through automating marketing tasks, including email marketing, lead generation, social media posting, and the like. This will help businesses build a rich database of contacts from conversions, especially when people exchange their contact details and other information in exchange for valued content.

When new contacts will reach the marketing automation platform, this software will help businesses qualify and prioritize the leads, nurturing them until they are sales-ready and going through the buyer’s journey.

Furthermore, the software also offers analytics features to measure the performance of campaigns across different segments and channels. Such features would measure campaign performance on KPIs, return of investments, and how campaigns impact company revenue.

Customer Service

Customer service tools will help businesses manage inbound and outbound communications across various channels. They will also help in delivering service efficiently and resolve any issues.

Such tools have help desks, live chats, as well as social customer service and complaint management software. With these kinds of tools, businesses can track and monitor customer requests, understanding the response time with analytics functions.

Since these tools are also machine learning and collect data, you get to learn more about your customers, their wants and needs, as well as receive critical feedback to improve your services.

With all these tools in mind, you have to be sure that you select the right ones suitable for your business and sales teams. Under these types of software are different brand names, which can get confusing.

Here at Analytic Index, we offer sales and share software solutions to provide everything you need, from identifying shopper trends to relevant keywords. Such data can help you boost sales and increase your customer base, so you won’t have to do all the hard work!

The In-Depth Guide to Amazon Keyword Research This 2021

When you are selling on Amazon, one of the crucial things to focus on is to get your product listings shown to the right audience. Your products should be seen when shoppers look for them, but how, with over 12 million products sold on the marketplace? This is where Amazon keyword research comes along.

Besides winning the top spot on the Amazon Buy Box, sellers have to make sure that their product listings are ranking in the correct searches and keywords. Again, this s where the Amazon keyword comes along, a vital process all sellers should work on. When you have a list of relevant keywords, then you will experience improved visibility.

What’s great about keyword research is that it’s a simple way to increase sales on Amazon without competing on pricing or having to source new product offerings.

If you would like to take advantage of keywords but don’t know where to start, read on! This article will tackle everything you need to know about Amazon keyword research and how to conduct it yourself.

About Amazon’s A9 Algorithm

Before learning about Amazon keyword research, you need to know why you are doing it in the first place.

The goal behind keyword research is to please Amazon’s A9 algorithm. This algorithm decides Amazon’s order of search results.

Amazon is a business, and its goal is to be a customer-centric organization for everyone around the world. To provide the best customer experience for Amazon users, the company has to ensure that all the correct products are recommended when users search for something.

And this is when the algorithm does its job. There are a lot of factors that this algorithm considers, such as:

• How many shoppers add your products to their cart after they search for a keyword
• The volume of sales you’ve made with your products
• The product’s unit or session percentage rate, which is a formula Amazon uses to measure your product’s viability
• How many positive ratings and reviews do your products receive
• The ratio of units that a product sold every page visit
• The relevance of your product is based on the listing’s title, images, description, and keywords used

To ensure your product listings pass the algorithm’s standards, you have to know what keywords your customers are searching for. Amazon keyword research plays a huge role in this, which I’ll explain later on.

What is Amazon Keyword Research?

Now, what is Amazon keyword research?

Amazon keyword research is the SEO process wherein sellers find search terms to use to achieve a higher rank on the marketplace’s search engine results pages. When choosing a keyword, you are looking at the ways shoppers discover the things they want and need to purchase.

Selecting keywords isn’t just about driving traffic to your product listings thanks to specific words and phrases, though. Through accurate and in-depth keyword research, you receive valuable insights about your competitors, as well as understand consumer trends and needs, and content marketing ideas.

Now, let’s move on to what Amazon keywords are!

Keywords are the key to have your products ranked high (or low, depending on your strategy’s effectiveness).

On Amazon, you can break down keywords into three areas, based on where you place them:

• On your product titles
• The product pages
• Seller central’s hidden keywords

You will learn more about how these keyword placements play a role in product listing optimization below.

When you know how to search for and use keywords on Amazon, you ensure you use them to further drive targeted traffic. In turn, this can convert into sales and even more visibility. 

Here are other things you should know when it comes to Amazon keyword research:

Amazon is a search engine

In the world of eCommerce and product inquiries, Amazon is one of the largest search engines worldwide. Because of this, Amazon users are purchase-focused. Once they enter the keyword for what they want or need, they will find it and check it out. 

Users aren’t usually there to randomly search for items, they know what they want and want it speedily and efficiently.

Amazon has its own internal advertising system

One notable feature Amazon’s search engine has is the system advertising, known as Amazon PPC, which stands for Pay-Per-Click.

Sellers can use Amazon PPC to promote their products by placing bids on every click to their product listing. If you have a higher bid compared to competitors, then your product appears higher in the search results. This is different compared to organic search results, as it would have a ‘sponsored badge’ on the listing.

How Amazon Keywords are Related to Product Relevance

Amazon keywords are foundational and essential. Without the right keyword practices, what you sell on Amazon will end up being irrelevant. 

Look at it this way: If you are optimizing a blog post, you are optimizing for a keyword. For instance, you want to create a blog about a list of the best dog breeds. Your main keyword will most likely be ‘best dog breeds’, which should show up in your page title, URL, meta description, and across your content. 

You do this to make sure your blog post is relevant when someone searches for information about the best dog breeds. This is no different compared to Amazon product listing optimization. Here are the ways Amazon keywords are relevant:

Amazon keywords and product titles

Your product title is important and one of the determinants to your success in the search results engine of Amazon. From the POV of keywords, it’s the most crucial part of any listing.

Look at it from the perspective of an Amazon shopper. When you search for products, will you click on every result, inspecting the nitty-gritty details of all the products pages? Usually, that’s a no, as we look for shortcuts.

Rather than visiting every product page, we scan product titles, namely the first few words of the title, to narrow down our choices and find the most relevant one to our needs.

That’s why you need to put your most important keywords on the product titles and the most important keywords at the beginning of it. This is what consumers will look for to make lives easier. Furthermore, you are appeasing the algorithm as well.

Amazon keywords and product details

The product details give sellers the opportunity to outline all of their product’s best benefits and features using bullet points. This is also where you place keywords that didn’t fit in your product title.

This is important for various reasons. First off, you get to encourage prospective customers into purchasing your product thanks to your informative bullet points and enticing key features. This will then help with your ranking on search results, as conversion rates have an influence on your rank. 

You also need to focus on the product details page since the algorithm indexes keywords, using them to determine the order of the search results. This is done because sellers use keywords that make their products relevant to the queries prospect shoppers are typing in when searching for their product.

Amazon keywords and seller accounts

You have probably heard of the term, ‘hidden keywords’ and ‘search terms. These are a reference to keywords you can place at the backend of Amazon seller accounts.

Hidden keywords will give sellers the opportunity to provide Amazon more information about their products. Such information will not be visible to viewers and shoppers. 

Think of hidden keywords as alt texts, which website owners use to give Google information about images, helping in indexation. But instead of images, Amazon will use hidden keywords for products.

So if you would like to rank for other keywords you weren’t able to place in your product title and description, you enter the keyword into your seller account’s backend. However, there is a 250-character limit to take note of, so you need to use this wisely! The limit was placed by Amazon to avoid keyword stuffing, which leads to irrelevant information.